Anheuser-Busch the company that makes Budweiser and Bud Light beer, has been a major sponsor in boxing bouts for years.
The Budweiser deal is the larges sponsor to sign with the UFC to date, even over shadowing the UFC’s latest mainstream sponsor Harley Davidson.
COLUMBUS, Ohio (Feb. 28, 2008) — This spring, millions of Ultimate Fighting ChampionshipÂ® fans will see a new heavyweight take the center of the Octagon“„¢. Today Anheuser-Busch and UFCÂ® announced that Bud Light, the world’s best-selling beer, will become the new exclusive beer sponsor for the UFC.
Bud Light’s three-year deal with Zuffa, LLC, owner of the UFC brand, makes the American-style light lager with superior drinkability the exclusive beer sponsor of the UFC — the world’s premier mixed martial arts organization.