UFC Fight Night 14 Draws Big For SpikeTV

“The Ultimate Fighting Championship proved yet again to be the ratings champion with the hard-to-reach demographic of young men. Spike TV’s telecast of a live ‘UFC Fight Night’ on Saturday, July 19 (9:00pm-12:00am ET) featuring the best pound-for-pound fighter in the world, Anderson Silva, out-delivered every other channel (broadcast and cable) with Men 18-34 (903,000), Men 18-49 (1,550,000), Men 25-34 (622,000), and Persons 18-34 (1,326,000).* The telecast peaked at 11:30pm for the Silva vs. James Irvin bout drawing 3.8 million viewers and a staggering 4.9 rating for Men 25-34 and a 4.1 rating in Men 18-34.

The UFC fight card also drew more viewers than FOX’s coverage of MLB (3,072,000) earlier in the day and nearly tripled its reach of Men 18-34 (369,000) and doubled the Men 18-49 (879,000).

Overall, the three-hour live UFC event averaged a 2.1 household rating, a 2.8 with Men 18-49, a 3.2 with Men 18-34, a 2.0 with P18-49 and 3.1 million total viewers. Comparing to other marquee weekend events, Spike’s UFC telecast also drew more Men 18-49 than ESPN’s coverage of “The ESPY Awards” (1,127,000) and Men 18-34 (689,000).

Compared to the time period a year ago, the ‘UFC Fight Night’ was up +229% in household rating, +451% in M18-49, +463% in M18-34, +470% in M25-34 and +266% in average audience.”

SpikeTV Press Release

Comments

  1. The ONLY thing that really sucks about this is that this will breed that stupid kind of fan that thinks they know all about the sport. You know, like those assholes in the bars that yell things like "Just stand up," and "He should just knock him out." I love the people that can watch and say that they are extremely bored with the ground work. That means they don't like MMA, but that they like kickboxing. Totally irrelevant. Sorry.

  2. Business Owner says:

    Just remember, you didn't wake up one day knowing everything there is to know about MMA. They can learn too. I've heard trainers yell "just stand up" before. It is actually possible for someone that excels at groundwork to hate going to the ground and love striking.

  3. I hated the ground game until I learned it.

  4. Welcome to the skatepark.

  5. Nate Fury says:

    After Liddell KO's Evans and Anderson KO's Cote, "The Iceman" and "The Spider" need to fight!

  6. When I say "Just stand up," I mean someone in a bar is cheering on someone who just pulled guard and he doesn't like it because he thinks it is boring. I know its possible to not like ground work as much as stand up. And when I first learned about MMA, I never made comments I didn't know about unless it was a question. It's ignorance. Forget it. I just get irritated easily. I know, it is pretty stupid.

  7. Duh, "free" always sells, no wonder they've upped their ratings.

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