Dana White on CBS-EliteXC deal:
“Nah. See everybody is out there yapping like they know what they are talking about because they think I wanted too much control and all this (expletive) like the HBO deal. We had a couple of issues with the HBO deal, but nothing negative, nothing that … whatever. I’m still talking to HBO.”
“The CBS deal didn’t work for us. At the end of the day, listen, when you are talking about a show like ProElite or any of these other shows, they will give up their right (expletive) to get on television. They will give away everything to be on TV.”
“People want to talk about (expletive) CBS. The only positive thing about the CBS deal is the fact that (President and CEO of CBS Corporation) Les Moonves, who is a legend in the television business, is interested in the sport. That’s big for the sport as a whole.”
Dana White comment on the Anheuser Busch sponsorship deal:
“But as far as monster (expletive) announcements and things that are huge, there is nothing bigger than the fact that the UFC signed (expletive) Anheuser Busch. They are the top sports marketing company in the world. They are No. 1, and when I say they are No. 1, No. 2 is so far below them it is not even funny. It’s gonna be big. I look at more, ‘Hey, it’s great. We got Bud Light as a sponsor. That’s fantastic.’ But these guys are going to be strategic partners for us. And I don’t think people really realize what that means and what that’s going to do for the UFC and fighters for the next couple of years.”
White Comments on the competition:
“All I have to say about that is don’t ever (expletive) doubt us. All these (expletive) idiots out there that like to talk (expletive) and (expletive) don’t ever doubt us, man. Don’t ever, ever doubt us.
“The other thing is that goes with Fedor thing is all these people get out there and start talking. It’s like every (expletive) five minutes I’m answering questions about the new guy that’s going to take the UFC down. A year and a half ago it was the IFL. The IFL has a better model. They are going to take care of these fighters. They’re really going to take care of them. They are going to give them stock options. They are going to get medical benefits. They are going to give them a retirement plan. Here we are, the stock is at 8 cents now and they are going out of business. OK.
“The next guy was (Calvin Ayre and) Bodog. This guy is a billionaire and he’s doing this and that. Oh my God, look at the contract he gave Matt Lindland. Matt Lindland never got paid his (expletive) money. The money Matt Lindland was supposed to get paid from Bodog, he never (expletive) paid him. He’s like, ‘(Expletive) you. I live in Costa Rica. What are you going to do about it? The government can’t even touch me.’ OK.
“The next guy is (HDNet Fights’) Mark Cuban. He’s a billionaire, this, that and everything else. Then the CBS deal pops up and Mark Cuban isn’t as scary anymore. Look at CBS now. Every (expletive) day it’s somebody new.
“Let me tell you what, whether it’s the fans, the fighters or whoever, the fighters get taken care of in the UFC. I’ve made more (expletive) millionaires in mixed martial arts than anybody. Even that moron, Tito Ortiz. He’s an (expletive) liar. He was on Howard Stern and blatantly flat out lied about what he made. The guy has made millions. Remember the interview with him, ‘Booh hooh, I crashed my car into a tree. My life is over.’ I brought him back and made him a coach on Season 3 of The Ultimate Fighter. The guy has made millions of dollars, millions, OK. This is where it’s at. This is where the fighters are going to make the money.
“You got all these guys trying to put together companies. M-1 and this and that and all these different (expletive) things. They’ve never even put on a fight, yet. They’ve never even put on a fight and they are going to be the company to beat the UFC.
“You think of this. You come over to my house this weekend and we kick back and watch TV. We put on (expletive) NASCAR. We’re like, ‘Holy (expletive). Look at all the (expletive) people at this race. All those fans and this and that. These guys got television deals and merchandise deals and all this crazy (expletive). You know what? Let’s steal two of their drivers, and let’s start our own (expletive) company. We’ll call it (expletive), you know, GASCAR instead of (expletive) NASCAR.’ That’s how (expletive) stupid it is. It’s the exact same thing, you know. NASCAR is huge. Nobody is going to jump out and start competing with NASCAR. But small races go on every weekend all over the country. All these guys eventually want to make it to NASCAR and become professional drivers.
“It’s the same (expletive) thing with the mixed martial arts market. The UFC is here. We’re pulling all the numbers. We’re doing all this (expletive). We’re the real deal. But every weekend, all over the country, all over the world, fights happen. That’s the way the business works. We need those smaller shows as a feeder system to get to the UFC. The whole (expletive) psycho internet thing where everybody wants to jump on and everybody is going to kick our (expletive), it’s all insane.”
White on the upcoming season of the Ultimate Fighter:
“It’s awesome bro. It’s so (expletive) awesome. I’m telling you right now, I’m so proud of the kids on this season. These (expletive) guys came to fight. They came to fight and anybody who is a fight fan, at the end of the day, what you want to see is great fights. I think that’s one of the things, when you talk about the UFC, that’s one of the things that we deliver on. When you pay your money, whether it’s for pay-per-view or you buy a ticket to the event, you get to see not just one great fight, a (expletive) whole night of greatt fights. One of the things that we’ve always wanted to bring back, and I think we’ve been successful, is bringing back great fights on free TV. For the fights you are going to see on this season of The Ultimate Fighter, and it doesn’t cost you a (expletive) dime, I’m telling you it’s the best entertainment on television.”
“It was fun. It was different. Normally, you either got the guys who are friends or the guys who are at each other’s throats. This season, these guys aren’t friends and they aren’t necessarily at each other’s throats. I’ll tell you something . I’m not supposed to talk about this (expletive), but something that happened this season is they (expletive) got into it. Those two are class clowns, joking kind of guys, and they were the whole season and then some (expletive) goes down. They (expletive) get into it. This season is phenomenal, bro.”