Lorenzo Fertitta On The UFC’s Ratings On FOX, HBO Boxing and The Avengers

UFC on FOX 3 “Diaz vs. Miller” was a great night of action packed entertaining fights on network TV. But that action didn’t translate to high ratings on FOX. UFC owner Lorenzo Fertitta talks with Yahoo Sports about putting on a show on Cinco de Mayo and going head-to-head with boxing and the first summer blockbuster.

“If The Avengers did [a box office of] over $200 million for the weekend, unfortunately for us, there were a great number of our potential viewers sitting in a movie theater somewhere. Or, they were out that night celebrating Cinco de Mayo. Listen, I’m not trying to make excuses. Hats off to HBO and Bernard Hopkins. That’s a great job and a great number they pulled. But when you say, ‘Are we concerned,’ I’d say no. We’re excited. We had a situation where 2.5 million people, which I would say is still a substantial number, got to see what I would say was a tremendous product. All four fights were great fights and in the main event, Nate Diaz showed he’s potentially a breakout star who down the road could move the needle for us on pay-per-view. The playbook is playing out for us exactly the way we wanted it to. Before I was involved in the pay-per-view business and understood the ins and outs, I was always scared to death to change the channel. We will work on this and look at it, but we’re not unhappy. We got a tremendous amount of exposure for a kid like Nate Diaz. We’re going to build him the way we built Jon Jones. Two years ago, nobody knew who Jon Jones was, and now, a couple of weeks ago, we did a very good [PPV] number for his fight that I think really crossed over and where the non hard-core fans were talking about it.” [Yahoo]

Call it bad timing, call it bad planning, whatever you call it. The UFC succeeded in putting on a fan friendly card, something the first two fights on FOX failed at.

Comments

  1. don't blame it on 'The Avengers'. main stream people probably just didn't know who Nate Diaz and Jim Miller were. they need to stick with big name fighters for their main event's on Fox.

  2. I agree. The only issue there is most of the (healthy) big names aren't the best in their division. The average fan probably doesn't know much about Dos Santos, Overeem, Condit, Ellenberger, Benson Henderson, Petis, Melendez, Curran, Siver, Barao, ect…. The GSP's, Silva's, Penn's, Lesnar's, Couture's, are either gone or on their way out. The only way to build the next-gen is to show them.

  3. G.B.Hamerick says:

    Listen Folks It is all about the PPV. It makes no difference if there are good fighters set up to fight which is what mma fans want to see. The UFC now has to put on a show to please fox and also big fights will never really be on fox if the PPV will bring in more money. Thats the cash cow for the UFC PAY PER VIEW. So the dictator said a few weeks ago that his dream is one day to not have PPV ,He must have been drinking Patron when he said that. PPV folks thats the tune of UFC pure and simple. The only folks that care about ratings is FOX

  4. theoklahomasooner says:

    I think when the ratings get this low that it does look pretty bad for the UFC. The bottom line might be the same but the whole goal of the FOX deal was to grow the sport.

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