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I personally wouldn't pay 2500 to 3500 for that book unless it has some autographs or something. It looks pretty cool, but c'mon, that's way too much. Dana is a good business man, no question. I just wish he didn't like putting his face on TV so much.
hate him or love him, dana white really turned UFC into something. i think he sells UFC very well, and really knows the MMA game (or business) well.