White and Lesnar on CNBC Today
Speculations are swirling around the web on what possible deal could be announced. Here are some of the not to far fetched ones: UFC announcing its going public, UFC 87 with Lesnar to broadcast on a major TV network, UFC to announce a huge toy deal or some sort of deal with the WWE.
Whatever it is check it out on CNBC “Power Lunch” or Sirius Channel 129 at 12:40 EST.
UFC President Dana White announces Action Figure Deal.
MALIBU, Calif.–(BUSINESS WIRE)–The world leader in fighting action figure toys, JAKKS Pacific, Inc. (Nasdaq:JAKK), announced today that it has signed an exclusive, four year worldwide Master Toy license agreement with the Ultimate Fighting ChampionshipÂ® (UFCÂ®) organization, with a planned product launch expected to commence in 2009.
The new UFC product line from JAKKSTM will be collector-focused, and the license covers UFC legend Chuck “The Iceman” Liddell, Brock Lesnar, Antonio “Minotauro” Nogueira, Michael “The Count” Bisping and UFC Middleweight Champion Anderson “The Spider” Silva, among others. The license also includes the famed UFC Octagonâ„¢, and role-play items based on the UFC brand and its classic and current roster of star fighters.
The Ultimate Fighting Championship organization is the world’s leading professional mixed martial arts group, regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM GrandÂ®, MEN Arena, Mandalay BayÂ® and O2 Arena, and they consistently draw sell-out crowds with record-breaking gates. Presenting more than twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the country.
The UFC also dominates television with its reality series, The Ultimate FighterÂ®, now heading into its eighth season. The Ultimate Fighter has reigned supreme for years in the coveted 18-34 male ratings demographic, and it regularly enjoys higher ratings than traditional franchise sports such as the NBAÂ®, NHLÂ® and NASCARÂ®, as well as NCAAÂ® football and basketball. In partnership with Spike TVÂ® cable network, the UFC also presents ten live UFCÂ® Fight Nightâ„¢ events and 26 taped programs of the popular program UFCÂ® Unleashedâ„¢.
â€œThe UFC is a perfect match for JAKKS, given our extensive expertise in developing and marketing collector driven sports action figures,â€ said Stephen Berman, President and COO, JAKKS Pacific. â€œUFCâ€™s enormous and growing popularity amongst adults, coupled with the extensive roster of physically powerful star fighters, gives JAKKS a substantial base to work with, and should be a powerhouse combination for the line. Our objective is to give collectors an authentic UFC experience.â€
â€œWe are thrilled to have JAKKS on board as our first official UFC action figure partner,â€ said Dana White, UFC President. â€œThe demand for UFC is tremendous, and through this relationship with JAKKS, we can present authentic UFC products and have them available to our loyal UFC fans all around the world.â€