Add another potential legal battle to the UFC’s long list, Adam Swift over at MMAPayout has learned that the UFC have served Tito Ortiz with a “Cease and Desist” notice regarding his recently released autobiography.
Tito Ortiz was recently served a cease and desist request from the UFC. The subject of the complaint was the cover of Ortiz’s recently released autobiography, entitled This is Going to Hurt. The book’s cover features Ortiz wearing the UFC Light Heavyweight Title is intellectual property of the UFC. As such, its use in promotional materials requires the company’s approval per the terms of its standard contract.
This is just one of many legal battle’s the UFC has brought against their current and former fighters. A “Cease and Desist” is not a lawsuit, but more of a preemptive warning that a legal battle might be brewing, if an activity is not stopped, in this case the sale of his book.
thats so fucked up damn he should just change the cover if he's smart but damn the ufc is fucked up sometimes
I am down with the UFC, but Dana is starting to get a little crazy now. He might own the UFC, but he does not own the fighters. I am starting to get a little turned off by Dana's actions. I hope his actions do not tarnish the reputation of the ufc.
Dana White doesn't own the ufc you tard he's the president do some research
John, actually he does own 10% of the UFC.
It seems likea very petty thing to argue over. Tito could insist that they never use his image in their ads,etc. too. It is really good advertising for the UFC and it is free.
Yeah John you "tard". He owns 10% of the UFC. Do some research! Either way he is starting to be a real *@#k head.